A dictionary definition of responsive is “reacting quickly and positively”… and that is a pretty good description of what this article is about.

With so many different devices being online now, there is a need for websites to adjust and display as best they can in a number of different screen sizes. The website that looks great on your desktop might be next to impossible to read on your mobile phone. So the question arises – do I need to adapt or rebuild my website to suit this changing market.

For some of our clients the simple answer is no, but in the future… then this definitely needs to be a consideration.

Many larger companies have even created apps – the easier their app makes life for the user, then the more likely they are to retain customers or encourage new ones. You would have seen this from websites such as facebook, stuff, trade me and most banks. Going forward it seems that there is an increasing trend and many sites selling online goods will end up venturing down this path.

For now though, the key seems to be making sure that the key information visitors will search your site for is accessible on a smaller screen. In some cases a small screen ‘flash page’ might be the answer – displaying only essential information like contact phone number, email address and location (lets face it, for some of us that aren’t quite as tech savvy as the children of today, all we want is to find a phone number to ring an actual person…)

Do you fit into the above category of a simple ‘splash page’ responsive website.

When you consider customers searching your website via a mobile phone / tablet – what information do you think they’ll be looking for? Will they only be looking for a way to contact or find you? Or will they review extended information throughout your website, meaning that you require all of your website pages to be easily adapted to the different screen sizes available.

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