CATE 2017

CATE is an annual educational conference that is held around New Zealand, and in 2017 it’s making its way down to Invercargill. We were approached to create a brand for the conference that had a Southland feel to it, and incorporated the tagline ‘change from the south’.

The footprint has been used as a graphic device to symbolise change and growth, while the inclusion of Maori cultural graphics incorporates our heritage as well as creating a more interesting visual story.