Sheep Milk Cafe Opening

When Blue River Dairy, the Sheep’s Milk cheese makers, decided to open a cafe they approached us to create an identity that complimented the Blue River Dairy brand. We developed a look that reflected the rustic ‘hand-crafted’ nature of the product. This gave them a base to build a campaign for the opening of the cafe – centered around the iconic local delicacy – the cheese roll. We created a ‘Showdown’ style campaign where people were invited to submit their favourite recipe – the winning entree would win a hamper. The campaign elements included online and offline advertising, facebook content, print flyers, and loyalty cards for the cafe.