We recently rebranded the ‘ice cream sheep’ on Blue River’s ice cream packaging, as well as creating packaging for two exciting new flavours… we always had a soft spot for ‘Weird Wilhemina’, the long eared sheep that graced the original packaging, but it was time for the younger ‘Little Lucy’ to take over in representing this fantastic product. She may not make it to the cover of Vogue but we thought she was pretty cute!