![logo](https://emotivedesign.co.nz/wp-content/uploads/2017/03/Emo-Logo-on-blue-BG.png)
The brief was to create a label for the New Zealand Honey Co targeted primarily at overseas markets.
We needed to design something that was easily identifiable as a NZ product, used simple colours and illustrations to communicate the flavours and benefits while also having a sense of elegance and quality.