Malloch McCleans Business Development team needed some seriously solid branding to bring them screaming and kicking into the digital age. Having seen the approaching ‘Xero’ revolution sweeping through the accounting world – the wise heads at Invercargill’s oldest accountancy firm decided to ride that modern wave. Moving from stale old bean counters to techno-savvy business mentors required not just an almighty mind reset but also a radical visual overhaul.
Step one on the way to next level design was cleaning up their logo and creating fresh brand elements featuring new iconography, type lockups, and messaging. We love seeing the new icon rich graphics and supporting design elements spread out across everything they are doing.