![logo](https://emotivedesign.co.nz/wp-content/uploads/2017/03/Emo-Logo-on-blue-BG.png)
We set out with a simple brief to create a clean, effective, type-focused brand identity for Maddison Financial Services. A simple black and white colour-scheme was chosen for its high impact and minimal production cost. Despite the basic nature of the production the addition of a matt laminate coating and spot gloss vanish helped us achieve an elegant and classy end result.