Kings Fishmarket is synonymous with seafood in Southland. A third generation family run business that prides itself on a tradition of providing quality fresh seafood. For a down-to-earth brand identity, we drew inspiration from their scapbook archieve of newspaper cuttings and company memorabilia to create a custom logotype based on weathered vintage timber signage that might be seen emblazoned on the side of fishing boats or on wharfs. That is what we do at Emotive! We look at everything associated with the brand and produce beautiful, professional work that reaches out to everyone. Fish’n Chips anyone?!