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Invercargill Brewery – Pitch Black Stout Labels

This project was so dark. While reworking the Pitch Black label into the new slim-line label shape we also looked at how the new additions to the Pitch Black family would sit together. Introducing the colour varients and printing with foils helped to lift the label and differentiate one from each other.


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Emotive Design is an eclectic mix of creative, strategic and technical minds. They are based in Invercargill, New Zealand and specialise in website development, branding and graphic design.

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